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Consumer Understanding And Use Of Health Claims For Foods, P. G. Williams
Consumer Understanding And Use Of Health Claims For Foods, P. G. Williams
Faculty of Health and Behavioural Sciences - Papers (Archive)
Health claims for foods are permitted in an increasing number of countries but there are very few studies evaluating the effect of such claims on purchase behavior and consumer health. There are significant differences between countries, but in general consumers see health claims as useful, they prefer short succinct wording rather than long and complex claims, and they believe claims should be approved by government. Consumers view a food as healthier if it carries a health claim and this “halo” effect may discourage them seeking further nutrition information. Consumers do not clearly distinguish between nutrient content, structure-function and health claims. …
Communicating Health Benefits - Do We Need Health Claims?, P. G. Williams
Communicating Health Benefits - Do We Need Health Claims?, P. G. Williams
Faculty of Health and Behavioural Sciences - Papers (Archive)
Many countries are now permitting health claims on foods and Food Standards Australia New Zealand is developing new regulations to permit their use in Australia. However there is no clear understanding of how consumers use health claims and their likely impact on consumer food behaviour or health. More research is needed, but a review of previous studies allows some common conclusions can be drawn. Health claims on foods are seen by consumers as useful, and when a product features a health claim they view it as healthier and state they are more likely to purchase it. Consumers are sceptical of …
Overweight Consumers' Salient Beliefs On Omega-3-Enriched Functional Foods In Australia's Illawarra Region, C. Patch, Linda C. Tapsell, P. G. Williams
Overweight Consumers' Salient Beliefs On Omega-3-Enriched Functional Foods In Australia's Illawarra Region, C. Patch, Linda C. Tapsell, P. G. Williams
Faculty of Health and Behavioural Sciences - Papers (Archive)
Objective: To determine consumer salient beliefs toward functional foods enriched with omega-3 fatty acids. Design: Focus group interviews with adult consumers using the Theory of Planned Behavior (TPB) as a theoretical framework. Setting: Community-based residents living in the Illawarra region of New South Wales, Australia. Participants: Forty-two overweight participants (29 female; 13 male) aged 30-80y recruited by advertisement and attending one of six focus groups which were recorded and transcribed verbatim. Analysis: Content analysis was carried out and sub-categories were developed to capture the emerging themes according to the TPB model. Results: Most participants were aware of a range of …