Arts and Humanities Commons^™

The Channel For Gay America? A Cultural Criticism Of The Logo Channel’S Commercial Success On American Cable Television, Michael Johnson Jr.

USF Tampa Graduate Theses and Dissertations

Logo currently holds a self-described monopoly as the "Gay Channel for America." Logo stands alone as the single most concentrated national-level vehicle of LGBT (Lesbian, Gay, Bisexual and Transgendered) visibility in the post millennial television era. The Logo Channel has reaped financial rewards from its strategy as a business entity, as LGBT American television viewers embraced its presence as a signifier to America that gays and lesbians have finally "made it".

First, any claim to a monopoly deserves critical attention for its place in mainstream television, for its business practices, and for the power it holds in representing and targeting …