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2019

Marketing

Articles 1 - 12 of 12

Full-Text Articles in Arts and Humanities

How Musical Artists Can Use Social Media For Successful Careers, Kian Hassankhan, Sutirtha Chatterjee Oct 2019

How Musical Artists Can Use Social Media For Successful Careers, Kian Hassankhan, Sutirtha Chatterjee

AANAPISI Poster Presentations

This research paper is about elucidating the current business model of the music industry and how artists or musicians can use it to their advantage through social media, specifically Instagram. Through paid and organic advertising, artists, producers and musicians can create successful music business startups and add an additional source of income to their lives. This paper dives deep into real, tangible goals while expanding the philosophy of the aspiring creative entrepreneur by giving them a road map to creating a successful creative brand through the lens of social media.

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Waldrop, Melanie (Fa 1310), Manuscripts & Folklife Archives Jul 2019

Waldrop, Melanie (Fa 1310), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on "Additional Files" below) for Manuscripts Small Collection 1310. Student folk studies project titled “Basketmaking for Walter Logsdon: ‘A Way of Life,’” which includes two interviews with Walter Logsdon about the traditional basket making process in Edmonson County, Kentucky. Project includes sheets with a brief description of each traditional practice, tool, and photo.

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Fekety, Steve (Fa 1311), Manuscripts & Folklife Archives Jul 2019

Fekety, Steve (Fa 1311), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on "Additional Files" below) for Folklife Archives Project 1311. Student folk studies project titled “Basket Making,” about the traditional basket making process in Wax, Grayson County, Kentucky. Project includes sheets with a brief description of each traditional practice, illustration, material, tool, and/or photo.

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Janeites And Their Benefactors: The Heritage Industry And The Commodification Of Nostalgia, Emma Swidler May 2019

Janeites And Their Benefactors: The Heritage Industry And The Commodification Of Nostalgia, Emma Swidler

Lawrence University Honors Projects

This project sets out to understand how Jane Austen's House Museum and Chawton House have told the stories of Jane Austen and British heritage over the course of the past 72 years. The two houses are nine minutes apart by foot, a walk taken regularly by Austen herself from her home at Chawton Cottage (now the Museum) to her brother’s home down the road (Chawton House). However, since the Museum’s establishment in 1947 and the House’s founding in 2003, the two houses have remained separate nonprofit cultural institutions with distinct purposes: the Museum preserves Austen’s home and legacy, and the …

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The Amygdala Era: Emotion And Experience In Memoir, Meagan Shelley Apr 2019

The Amygdala Era: Emotion And Experience In Memoir, Meagan Shelley

Senior Honors Theses

Amygdala Era is a culmination of short memoirs and brief poetry designed to express a stream of consciousness state of emotion over logic. The work utilizes base, primal parts of the mind such as happiness, sadness, and fear, and dissipates into the emotion and memory that is experienced daily. This is achieved through a focus on creative writing theory including stream of consciousness, interior monologue, and free indirect discourse. Amygdala Era synthesizes the techniques, strategies, and methodology of these three theories by examining past literary examples from world history. Analysis of the targeted market for Amygdala Era is detailed based …

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Islands In A Sea Of Aaruul: Globalization And Mongolian Cheesemakers, Pearse Anderson Apr 2019

Islands In A Sea Of Aaruul: Globalization And Mongolian Cheesemakers, Pearse Anderson

Independent Study Project (ISP) Collection

Despite being a sparsely-populated country with less than 2% of its land arable, Mongolia has developed a rich and complex food culture, notably for its meat and dairy products, which could soon be at an historic high thanks to the tens of millions of animals on Mongolian pastureland. Many Mongolians and non-Mongolians view the countryside as a sea of milk that is currently being underutilized for economic exploitation. Various projects, whether funded and organized by international NGOs, the Mongolian government, or private companies, have tried to use Mongolian’s dairy resources to fill Mongolian demand, with more recent private ventures also …

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Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl Feb 2019

Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl

School of Business: Faculty Publications and Other Works

Much of the prior scholarly research on global gender and marketing tends to focus on development. The post-socialist space does not fit neatly into this paradigm, given the diversity of its legacy of ideology, industrialization, feminist thought, and the post-socialist experience of privatization, democratization, European Union expansion, and, in some cases, war. This chapter uses the history of feminist thought in Yugoslavia and Croatia to highlight the contribution the post-socialist space brings to global gender and marketing research: questioning the role of the state in securing rights and questioning assumptions about individualism in a neoliberal era. I argue for an …

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To Green Or Not To Green?: A Study On Consumer Behavior And Ethically Produced Fashion, Gretchen Muller Feb 2019

To Green Or Not To Green?: A Study On Consumer Behavior And Ethically Produced Fashion, Gretchen Muller

Honors Theses - Providence Campus

For a long time, production in the fashion industry wasn’t given a second thought when consumers would purchase fashion goods. Little about how the industry produced its goods was public knowledge, so consumers didn’t worry about the environmental implications of the products they were purchasing. In today’s world, where companies are required to be more transparent and have social responsibility, consumers are more knowledgeable (Shen, et al.; Grappi, et al.; Chan and Wong). This widespread knowledge seems to be affecting the way people purchase fashion. This paper examines how (and if) a consumer base knowledgeable about environmental pollution, caused by …

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Poster For Western Presentation, Cheryl Forrester Jan 2019

Poster For Western Presentation, Cheryl Forrester

Hear, Here Marketing Materials

A poster for the presentation Ariel Beaujot gave at Western University on March 1st, 2019

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Bus Ad, Marc Manke Jan 2019

Bus Ad, Marc Manke

Hear, Here Marketing Materials

A bus ad created for Hear, Here London

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Promotional Pamphlet, Cheryl Forester Jan 2019

Promotional Pamphlet, Cheryl Forester

Hear, Here Marketing Materials

A promotional handout created for Hear, Here London

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Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik Jan 2019

Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik

Marketing Faculty Publications and Presentations

Learning from and encouraged by the impacts of film film-based windows into globalization phenomena, in this issue of MGDR, we have focused on the film Crazy Rich Asians. In the popular press, the movie has been hailed as a major cultural point of departure for Hollywood as well as panned as just an Asian Asian-themed romantic comedy that celebrates the super-rich of Asia. The buzz around this movie does, however, indicate a slight bend in the curve of the geopolitics of the globalization discourse – and hence our decision to feature a number of academically insightful reviews of this movie …

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