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"Are You Better Off"; Ronald Reagan, Louisiana, And The 1980 Presidential Election, Matthew David Caillet

LSU Master's Theses

This thesis describes how Ronald Reagan succeeded in carrying Louisiana in the 1980 Presidential election. Initially, pundits predicted the election, both statewide and nationwide, would be a “dead heat” between Reagan and President Jimmy Carter. Southern voters supported Carter, despite his many blunders; many American voters wondered if Reagan would be a competent leader. Reagan had a well-organized campaign and spent plenty of time in Louisiana, considered a pivotal “swing state.” His campaign team prepared speeches, explained issues, and received information and support from state Republican leaders, including Governor David Treen and Congressmen Robert Livingston and Henson Moore. Good local …