Arts and Humanities Commons^™

Beauty And The Internet: Old Wine In A New Bottle, Piyali Sur

Journal of International Women's Studies

In the consumer culture of late modernity, young women are obsessed with their physical appearance and attempt to conform to socially constructed beauty standards. Adolescent girls are surrounded by images of beauty through advertising, television, films, magazines and the recent beauty blogs that have burst forth on the worldwide web. This paper is on the use of beauty blogs by adolescent girls of the age group 15 to 19 years living in Kolkata, whereby depicting that there is no escape from feminine embodiment even in the digital world. The researcher has compiled the beauty/fashion blogs that adolescent girls regularly visit …