Arts and Humanities Commons^™

Throwing Our Voices: Ventriloquism As New Media Activism, Amber Day

English and Cultural Studies Journal Articles

In the fall of 2010, Chevron released an ad campaign designed to respond to consumer worries about the conduct of oil companies. Each ad depicted “customers” voicing rather nonspecific concerns about oil companies, answered by the “We Agree” slogan and information about something positive the company is doing in particular communities. Just before the campaign’s official roll-out, the anti-corporate activist group known as the Yes Men produced a series of sophisticated parody ads that spoke in more detail about the damage the company has done in specific countries. Designed to be mistaken for the real, the dummy campaign was distributed …