Arts and Humanities Commons^™

The Douban Online Social Media Barometer And The Chinese Reception Of Korean Popular Culture Flows, Brian Yecies, Jie Yang, Ae-Gyung Shim, Kai Ruo Soh, Matthew J. Berryman

Dr Brian Yecies

Since its launch in 2005, the Chinese online social networking site Douban has become a key platform for creating and sharing user-generated content on a rising tide of global popular culture. Such content and its corresponding user data has become so prolific that Western media outlets are now using Douban a key barometer for gauging representative opinions and attitudes towards foreign content in China. However, a full range of tools for harvesting and analyzing Chinese-language datasets has yet to be explored in English. This article attempts to fill this gap by investigating the applicability of an analytical framework that can …