Arts and Humanities Commons^™

Forming A Collective Brand: Women’S Community Small Medium Enterprises And Intellectual Property Rights, Tuti Widiastuti, Nurul Asiah, Wahyudi David

ASEAN Journal of Community Engagement

Women, as part of a community, have a limited role in developing themselves and getting various opportunities in the professional domain. Some women move to a community to conduct productive activities, such as the Kota Pelangi Community in the Pancoran subdistrict of South Jakarta. They consist of homemakers who are still productive and have started various small, processed food businesses. However, their efforts are constrained by the quality of processed food products and they have not been able to compete with the market. Branding or updating a brand can be a long process, but it requires considerable input and creativity. …