Arts and Humanities Commons^™

Audience Development Of An Emerging Theatre Company In Charlotte, North Carolina, Jennifer Quigley

Graduate Theses

Many studies exist on the topic of audience development for arts organizations. This paper specifically seeks to study the methods of audience development for emerging theatre companies in Charlotte, North Carolina in the early 21st century. My research compares published information on audience development to that of a successful emerging theatre company. After comparing this information, I provide an eight step guide of audience development strategies for emerging theatre companies.