Arts and Humanities Commons^™

Gamification Techniques And Millennial Generation Philanthropy, Karen Kavanaugh Kavanaugh

2017 Program & Posters

This qualitative study used Q methodology to examine how Millennials perceived the use of gamification elements might impact their philanthropic behavior. Overall Millennials appeared to embrace the idea of using gamification to further nonprofit fundraising. Five factors or donor-profiles were extracted from the Q-sort results and provided insight into not only the preferred gamification elements, but also general Millennial fundraising engagement preferences.