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Impact Evaluation Of A Folate Education Campaign With And Without The Use Of A Health Claim, P. G. Williams, J. Mchenery, Anne Mcmahon, H. Anderson
Impact Evaluation Of A Folate Education Campaign With And Without The Use Of A Health Claim, P. G. Williams, J. Mchenery, Anne Mcmahon, H. Anderson
Faculty of Health and Behavioural Sciences - Papers (Archive)
Objective To measure the impact of a Kellogg/Northcott Society multimedia folate education campaign, run nationally from July 1998 to June 1999, with and without the use of health claims.
Method Three national telephone surveys of over 500 Australian women aged 18-44 in July and November 1998 and May 1999.
Results Awareness of the role of folate in the prevention of birth defects rose by 8% in the first 6 months of the campaign (without health claims) and by 15% in the second half (when health claims were incorporated). Awareness of the recommendation to take folate before pregnancy rose from 21% …