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Islamic Hospitality Philosophy, Islamophobia Host-Guest Relationships, Traveler Psychographic And Archetype In The Muslims World, Jamaliah Jamil, Zulhasni A. Rahim

University of South Florida (USF) M3 Publishing

The Islamic hospitality emerged within the cultural transformation between tradition and religion context. Throughout history, the Islamic hospitality it spreads to all parts of the world together with the adoption of Islamic faith and lifestyle. Today, the it is visible to identify the Islamic hospitality in many shapes and form of social activities and also commercial industries sectors. Once of the significant form of brand of the Islamic hospitality is the halal industries, which covers food, services, tourism and more based on the increasing demand on the Muslim market. However, the negative concept of Islamophobia that are dominantly prompted by …