Arts and Humanities Commons^™

Let’S Move! Biocitizens And The Fat Kids On The Block, Mary Catherine Dickman

USF Tampa Graduate Theses and Dissertations

This project analyzed First Lady Michelle Obama’s Let’s Move! campaign for how it constructs obesity and health. Let’s Move! is a national internet-based campaign to end childhood obesity. The literature on Let’s Move! is limited and focuses on the privatization and corporatization of children’s physical education in public schools. Taking an intersectional approach to critical fat studies, I use critical discourse analysis to investigate how the language used in the Let’s Move! campaign (re)enforces and (re)signifies cultural notions of fat as a social problem – specifically that fat bodies are diseased, unproductive, and a financial burden. I maintain that the …