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[Introduction To] Confederate Exceptionalism: Civil War Myth And Memory In The Twenty-First Century, Nicole Maurantonio Jan 2019

[Introduction To] Confederate Exceptionalism: Civil War Myth And Memory In The Twenty-First Century, Nicole Maurantonio

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Along with Confederate flags, the men and women who recently gathered before the Virginia Museum of Fine Arts carried signs proclaiming “Heritage Not Hate.” Theirs, they said, was an “open and visible protest against those who attacked us, ours flags, our ancestors, or our Heritage.” How, Nicole Maurantonio wondered, did “not hate” square with a “heritage” grounded in slavery? How do so-called neo-Confederates distance themselves from the actions and beliefs of white supremacists while clinging to the very symbols and narratives that tether the Confederacy to the history of racism and oppression in America? The answer, Maurantonio discovers, is bound …


[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love Jan 2019

[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love

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From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular …


[Introduction To] Teaching Britain: Elementary Teachers And The State Of The Everyday, 1846-1906, Christopher Bischof Jan 2019

[Introduction To] Teaching Britain: Elementary Teachers And The State Of The Everyday, 1846-1906, Christopher Bischof

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Teaching Britain examines teachers as key agents in the production of social knowledge. Teachers claimed intimate knowledge of everyday life among the poor and working class at home and non-white subjects abroad. They mobilized their knowledge in a wide range of mediums, from accounts of local happenings in their schools’ official log books to travel narratives based on summer trips around Britain and the wider world. Teachers also obsessively narrated and reflected on their own careers. Through these stories and the work they did every day, teachers imagined and helped to enact new models of professionalism, attitudes towards poverty and …


[Introduction To] Stalin's Master Narrative: A Critical Edition Of The History Of The Communist Party Of The Soviet Union (Bolsheviks): Short Course, David Brandenberger, M. V. Zelenov Jan 2019

[Introduction To] Stalin's Master Narrative: A Critical Edition Of The History Of The Communist Party Of The Soviet Union (Bolsheviks): Short Course, David Brandenberger, M. V. Zelenov

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The Short Course on the History of the Communist Party of the Soviet Union (Bolsheviks) defined Stalinist ideology both at home and abroad. It was quite literally the the master narrative of the USSR—a hegemonic statement on history, politics, and Marxism-Leninism that scripted Soviet society for a generation. This study exposes the enormous role that Stalin played in the development of this all-important text, as well as the unparalleled influence that he wielded over the Soviet historical imagination.


[Introduction To] Master American History In 1 Minute A Day, Dan Roberts Jan 2019

[Introduction To] Master American History In 1 Minute A Day, Dan Roberts

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Join acclaimed historian Dan Roberts--known to millions as the voice of the A Moment in Time radio series--on a bite-sized romp through 500 years of American history. With just one minute a day, you can master all the essential facts of America's founding, Civil War, world conflicts, homefront transformations, and more!.