Arts and Humanities Commons^™

Strategy Process And Practice: Case Studies From The Irish Independent Television Production Sector, Caroline Quinn

Masters

The purpose of this study is to review and empirically examine the literature on the strategy processes and the emerging strategy as practice perspective. The study is set in the Irish independent television production sector, bringing a significant contextual dimension to the analysis of strategy in practice. Working within the interpretive paradigm qualitative case studies are chosen as the means of inquiry, employing in-depth interviews and documentary evidence. The method proved to be both flexible and inventive, allowing for a depth of understanding and a holistic view of the research question. This research examines the strategy formation process and seeks …