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The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan
The Semiotic Use Of Emojis In Marketing Communication, Naif Albarzan
Electronic Theses and Dissertations
Despite the emergence of social media as the primary tool for communication in social and business settings, research on effectiveness of communication using of emojis is limited. This project seeks to bridge the gap in understanding the effectiveness of the use of emojis in marketing communication. In particular, the dissertation will focus on an interpretive exploration of the use of emojis in marketing communication as a semiotic that supports persuasion.