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Cedarville University

Journal

2017

Contests

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Full-Text Articles in Arts and Humanities

Promoting Public Interest: Exploring Why Radio Broadcasters Must Serve The Public Interest When Conducting Contests And Promotions, Lynn David Long May 2017

Promoting Public Interest: Exploring Why Radio Broadcasters Must Serve The Public Interest When Conducting Contests And Promotions, Lynn David Long

Channels: Where Disciplines Meet

Where is the line drawn? This paper seeks to answer that question by exploring the delicate responsibility of radio broadcasters to serve the public interest in promoting their station through contests and events. By examining key cases and orders from the Federal Communications Commission, we gain an understanding of the purpose of public interest and broadcasting, and how broadcasters protect the integrity of their stations by serving that interest.