Arts and Humanities Commons^™

Capitalist Rhetoric And The Redirection Of Power Through Metaphor In Reviews Of Alejandro Gonzales Iñárritu Films, Isidro Zepeda

Electronic Theses, Projects, and Dissertations

ABSTRACT

Treating the concept of culture as a heuristic allows us to analyze multiple contexts involving culture as continuously changing with or without exterior contact. The productions from such system have the potential to develop identities through ideological materials produced by specialized rhetoric. This paper then focuses on how figurative language and structure affect the ways in which rhetoric, ideology, and identity are formed within the context of film reviews. In particular, I analyze reviews from the films Birdman and The Revenant, both directed by Alejandro Gonzales Iñárritu, to detail how the use of metaphors influences the production of rhetoric. …