Arts and Humanities Commons^™

Evaluating The Potential For Social Change Through Fashion Blogging, Nina Anastasia Doering

Journalism

As fashion blogs grow in popularity and number, much research has been done to evaluate their potential for commercial gain. Little research, however, has been done on fashion blogging’s potential as a vehicle for political and social advocacy. This paper seeks to address this gap by examining two fashion blogs, StyleLikeU and Chinatown Pretty, that combine style blogging with advocacy, in order to understand how they communicate with audiences to pursue their advocacy-oriented missions. In a world where fashion blogging is only growing in popularity, but is increasingly tied to commercial goals, this study is more relevant than ever. This …

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …