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Jell-O Medium, Kate Holbrook

Mormon Studies Review

Lapel pins are a part of the Olympic cultural experience produced to represent the hosting community, and generally one pin becomes more popular than the others. For the 2002 Olympics in Salt Lake City, the runaway favorite pin featured green Jell-O, and enthusiasts paid $150 or more for pins that originally cost $7.1 Aminco International, the company that makes Olympic pins, recognized that Jell-O was no status symbol. “We were worried that Utah would be embarrassed about being known as the Jell-O-eating capital of the world,” admitted vice president David Hyman. Yet he somehow came to decide that, “Utahans are …