Arts and Humanities Commons^™

Marketing Strategies For Seventh-Day Adventist Literature In Brazil, Mario Paulo Martinelli

Professional Dissertations DMin

Problem

There is a great need for the publishing work in Brazil to use different methods. Although several changes have occurred with the advance of technology and urbanization, the methods employed to distribute SDA literature have remained practically the same as those used in earlier times. Literature evangelists are facing greater difficulties in personally talking with people. The traditional door-to-door sales method is reaching fewer and fewer people and new approaches are required to support colporteurs in their work. In addition, sales of literature to church members in Brazil are low and give evidence to the fact that strategies are …