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Categorization Of Hong Kong Modern Males With Regard To Predictors Of Menswear Design Preferences In Terms Of Physical And Socio-Psychological Dimensions, Travis Wang Hei Li, Joe S. Au, Raymond W. Au
Categorization Of Hong Kong Modern Males With Regard To Predictors Of Menswear Design Preferences In Terms Of Physical And Socio-Psychological Dimensions, Travis Wang Hei Li, Joe S. Au, Raymond W. Au
Faculty of Design & Environment (THEi)
Proportional grading, which offers the closest fit by producing various sizes, is commonly used in sizing systems for mass production today. However, wearers’ socio-psychological concerns are not taken into account during the development of the system, which may churn out ineffective fits. This study provides knowledge of menswear evaluation by taking into account men’s physical and socio-psychological dimensions. This study successfully categorizes modern males according to their preferences of menswear, concerning the predictors of menswear design preferences in physical (i.e. Body Mass Index [BMI]) and psychological dimensions (i.e. menswear functions and menswear involvement). Subjects were divided into three clusters: (1) …