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The Rhetoric Of The Hip Hop Hustler: Shifting Representations Of American Identity, Marylou Renee Naumoff

Wayne State University Dissertations

The nature of American identity is highly contested in the twenty-first century. This dissertation seeks to understand how this state of uncertainty produces a rhetorical opening for new and unimagined rhetorical possibilities. As citizens lose faith in the narratives that have defined national identity, the populace becomes open to a new narrative and a new figure to represent American identity. I argue that the hip hop mogul, or what I label the Hustler, seizes this rhetorical opportunity to rewrite the narrative of the Self-Made Man, a narrative that has historically been figured as white and masculine. The Self-Made Man is …