Arts and Humanities Commons^™

Social Media And Women Empowerment In Nigeria: A Study Of The #Breakthebias Campaign On Facebook, Deborah Osaro Omontese

USF Tampa Graduate Theses and Dissertations

This paper examines how the March 2022 #BreakTheBias campaign on Facebook was used as an empowerment platform in Nigeria, where women experience gender disparity. Research on the role of social media in women’s empowerment in Nigeria is an area that has not been fully studied. Previous studies have looked at women’s empowerment mainly through an educational or political lens, neglecting how social media have also been effective in empowering women. Other researchers have studied how women utilize social media platforms for leisure, entertainment, and media sharing. In the present study, non-probability sampling was used to identify 20 posts that convey …