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Full-Text Articles in Arts and Humanities
The Effect Of Point Of Sale Promotions On The Alcohol Purchasing Behaviour Of Young People In Metropolitan, Regional And Rural Australia, Sandra C. Jones, Kylie M. Smith
The Effect Of Point Of Sale Promotions On The Alcohol Purchasing Behaviour Of Young People In Metropolitan, Regional And Rural Australia, Sandra C. Jones, Kylie M. Smith
Sandra Jones
This study, part of larger project examining marketing and alcohol, looked specifically at the effect of point of sale (POS) promotions on young people, with a view to providing evidence which could be used to inform policy and regulation in this area. A series of focus groups were conducted in three different locations with young people aged 16-25 years, separated by age and gender, with a total of 85 participants. Participants were asked questions about their recollection of various POS promotions and alcohol purchasing and consumption behaviour. A majority of participants demonstrated a strong recall of previous promotions and almost …
'As Long As You Have Some Of That, It Cancels It Out': How Advertisers Use Guilt To Sell Us Quick-Fixes For Our Unhealthy Behaviour, Lance Barrie, Sandra C. Jones
'As Long As You Have Some Of That, It Cancels It Out': How Advertisers Use Guilt To Sell Us Quick-Fixes For Our Unhealthy Behaviour, Lance Barrie, Sandra C. Jones
Sandra Jones
In a society with numerous guidelines for „healthy living‟, people make conscious decisions to substitute or trade certain health behaviours with others. The current study investigates young adults‟ perceptions of messages in advertising which imply that use or consumption of a product may have health benefits or may even provide a „solution‟ or trade-off for a consumer who has made (or would like to make) a suboptimal health behaviour choice. Using focus groups and a survey, we found that these types of decisions are common, and that people spontaneously recall editorial and advertising messages that convey such messages. Responding to …
A Hangover And A One-Night Stand: Alcohol And Risky Sexual Behaviour Among Female Students At An Australian University, Heidi Gilchrist, Kylie Smith, Christopher A. Magee, Sandra Jones
A Hangover And A One-Night Stand: Alcohol And Risky Sexual Behaviour Among Female Students At An Australian University, Heidi Gilchrist, Kylie Smith, Christopher A. Magee, Sandra Jones
Sandra Jones
There is a growing body of research in Australia exploring the alcohol consumption behaviours of young people and the attendant health and social risks associated with excessive use of alcohol (Chikritzhs et al. 2003; Mancina-Pena & Tyson 2007). A number of studies from countries such as the United States and New Zealand indicate that university students tend to drink at riskier levels than the broader population (see for example Wechsler et al. 1994; Kypri, Stephenson & Langley 2005; Wechsler & Nelson 2008). Data from Australia are limited, although the few studies that have been conducted suggest that Australian university students …
Improving Sun Protection Behaviour Through Evidence-Based Campaigns, Anita Tang, Lyn J. Phillipson, Sandra C. Jones, Keryn M. Johnson
Improving Sun Protection Behaviour Through Evidence-Based Campaigns, Anita Tang, Lyn J. Phillipson, Sandra C. Jones, Keryn M. Johnson
Sandra Jones
No abstract provided.