Arts and Humanities Commons^™

Using Video Storytelling To Transform The Consumer Narrative Of Fashion Into One Of Caretaking: A First Step Towards A Sustainable Fashion Industry, Piumi De Alwis

Masters Theses

This study speaks about today’s apparel industry run by the consumption based “consumer narrative” and will introduce a sustainable alternative of “caretaker narrative,” a consumer oriented way of being to combat toxic practices in the apparel industry. Meanwhile on the other hand in today’s day and age video storytelling is getting extremely popular in the media we daily consume. This study examines how to effectively use video storytelling to popularize the sustainable practice of the “caretaker narrative” in society.