Arts and Humanities Commons^™

(Im)Perfecting Perfection: Socially Conscious Marketing And The Professional Communicator, Layla Hakamiun

All Theses

This thesis is an interdisciplinary study that examines the beauty and advertising industries with regard to young women and body image, specifically with respect to body weight. By analyzing America's obsession with perfection, the problem with perfection, and why organizations are or are not 'jumping on board' the socially conscious bandwagon when it comes to advertising and body image, this thesis will provide my audience, marketing professional communicators in the beauty industry, with necessary information so that individuals may serve as advocates for young women while providing their employers with quality dedication to their organization. The six main takeaways professional …