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Full-Text Articles in Arts and Humanities
The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries
The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries
Electronic Theses and Dissertations
This is an interdisciplinary master's level thesis that explores links among technical writing, training manuals, surveillance, and anti-union rhetoric used with service workers in select American chains and franchises. Brief histories are provided, including those of technical writing, the rise of unions in America, and how technical writing became inextricably linked with labor. A major shift occurred in the 20th century when workers began interacting less with products and more with the public. The research focuses on training manuals, techniques, and rehearsed dialogues of McDonald's, Wal-Mart, Starbucks, Whole Foods, Panera, and Publix, though similar organizations are referenced. Service worker language, …
Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker
Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker
Electronic Theses and Dissertations
On June 8, 2006, Merck announced the debut of Gardasil, the world's first vaccine found successful in preventing human papillomavirus (HPV) infections, a sexually transmitted infection that is one of the main causes of certain cancers in men and women, including cervical, vulvar, penile and anal cancers. To promote the vaccine's release, Merck launched Gardasil's "One Less" advertising campaign that included television commercials, print ads and a consumerfocused website (www.Gardasil.com), each promoting the message that "you" could now be "one less woman" affected by cervical cancer ("One Less" campaign). The vaccine, tested and approved only for females age 9-26, was …
Gore's Science The Kairos Of An Inconvenient Truth And The Implications For Science Writing, Carolyn M. Glasshoff
Gore's Science The Kairos Of An Inconvenient Truth And The Implications For Science Writing, Carolyn M. Glasshoff
Electronic Theses and Dissertations
Modern Americans are exposed to scientific and technical information on a daily basis that urges them to react as well as learn about new ideas. The popular science writing that circulates this information must be portrayed in a way that makes it easy for lay people to understand complicated ideas while at the same time remaining complex enough to convince readers that the information is reliable, accurate, and worth learning. In making decisions about how to accomplish this balancing act, science writers make decisions that influence the audience's opinion about new scientific ideas, how easily the audience will accept or …
The Rhetoric Of The Regional Image Interpreting The Visual Products Of Regional Plannning, Alissa Barber Torres
The Rhetoric Of The Regional Image Interpreting The Visual Products Of Regional Plannning, Alissa Barber Torres
Electronic Theses and Dissertations
The Rhetoric of the Regional Image: Interpreting the Visual Products of Regional Planning investigates the manner in which visual conventions and visual contexts of regional visioning scenarios affect their interpretation by urban and regional planners, who use visual communication to meet the technical and rhetorical demands of their professional practice. The research assesses Central Florida‘s ―How Shall We Grow?‖ regional land use scenario using focus groups and interviews with planning professionals, a corresponding survey of community values, and rhetorical analysis to explore the ―How Shall We Grow?‖ scenario as persuasive communication. The Rhetoric of the Regional Image proposes specific recommendations …
A Burkean Method For Analyzing Environmental Rhetoric, John Stewart
A Burkean Method For Analyzing Environmental Rhetoric, John Stewart
Electronic Theses and Dissertations
The work of Kenneth Burke provides a method of rhetorical analysis that is useful in terms of bringing features of texts to the surface that are not readily apparent, such as how they produce identification in their audiences, and in revealing rhetorical factors related to but outside the text, for example the authors' motives. Burke's work is wide-ranging and open to many interpretations, so it can be difficult to apply. This study condenses some of his more important concepts into a simplified method which has several practical applications; it focuses on how Burke's theories can be applied to analyzing environmental …
From Textbooks To Safety Briefings: Helping Technical Writers Negotiate Complex Rhetorical Situations, Brian Blackburne
From Textbooks To Safety Briefings: Helping Technical Writers Negotiate Complex Rhetorical Situations, Brian Blackburne
Electronic Theses and Dissertations
In this dissertation, I analyze the organizational and political constraints that technical writers encounter when dealing with complex rhetorical situations, particularly within risk-management discourse. I ground my research in case studies of safety briefings that airlines provide to their passengers because these important documents have long been regarded as ineffective, yet they ve gone largely unchanged in the last 20 years. Airlines are required to produce these safety briefings, which must satisfy multiple audiences, such as corporate executives, federal safety inspectors, flight attendants, and passengers. Because space and time are limited when presenting safety information to passengers, the technical writers …
Engendering Agency: Literacies, Social Action, And Wangari Maathai S Green Belt Movement, Cassandra Marie Allen
Engendering Agency: Literacies, Social Action, And Wangari Maathai S Green Belt Movement, Cassandra Marie Allen
Electronic Theses and Dissertations
This thesis analyzes the life and work of Nobel Peace Laureate Wangari Maathai, one of the foremost African woman rhetors of our time. Wangari Maathai--founder of Kenya's Green Belt Movement (GBM), Member of Parliament, and activist for democracy, sustainable development, and human rights--has cultivated a multidimensional literacy that has allowed her to truly understand and address the problems that post-colonial Kenyans face. Her strong solution-oriented approach has allowed her to develop and refine operation of the GBM, which began simply planting trees, to produce a worldwide organization that works for sustainable development, human rights, and environmental conservation/restoration (among many others) …