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Full-Text Articles in Arts and Humanities
Applying The Integrated Marketing Communication Approach To Recruit And Retain African American Women, Traci Hayes, Manoj Sharma
Applying The Integrated Marketing Communication Approach To Recruit And Retain African American Women, Traci Hayes, Manoj Sharma
Social & Behavioral Health Faculty Publications
Background: Researchers use multiple approaches to engage and maintain underrepresented populations in research. They often overlook integrated marketing communication (IMC), a useful approach for commercial marketing, for more established health promotion and social marketing techniques. There is limited information on the application of the IMC approach for recruiting and retaining African American study participants. This article explores the IMC approach used to recruit and retain volunteers for a community-based intervention. Methods: This is a cross-sectional study relying on extracted data from the Multi-Theory Model (MTM) of Health Behavior Physical Activity intervention. A brief multiple-choice survey was administered to a sample …
Proving The Proverbial Gadfly: Situating The Historical And Racial Context Of Southern Medical Works By Mary Louise Marshall, Aidybert Weeks
Proving The Proverbial Gadfly: Situating The Historical And Racial Context Of Southern Medical Works By Mary Louise Marshall, Aidybert Weeks
Library Faculty Publications
Health sciences librarianship has historically benefited from avoiding critical conversations around the role of race in the profession, reflected through a select few number of articles on the topic. The purpose of this study was to add to this body of literature and apply a critical librarianship framework on the early scholarly record of health sciences librarianship and the legacy of integration within the Medical Library Association (MLA). Three Southern medical works and the integration views of Mary Louise Marshall, the longest-serving president of MLA from 1941 to 1946, were thematically and textually analyzed to redress the profession’s long-standing legacy …