Arts and Humanities Commons^™

Strategies Retailers Use To Build Brand Loyalty And Improve Customer Experience, Mekus Samuel

Walden Dissertations and Doctoral Studies

The use of strategy to build brand loyalty and improve customer experience by retail managers is essential in driving sales revenue and increasing profitability. Retail managers should perceive customer experience strategy as a tool for product differentiation, which could be leveraged to attain benefits, such as, repeat business, positive word of mouth, increased sales, and the competitive advantage. Some retail managers may not fully comprehend customer experience strategy, and may solely focus on individual facets such as, customer service and employee training. This qualitative multiple case study explored the strategies retail managers used to build brand loyalty and improve customer …

A Delphi Study Of The Potential Influence Of Women In Stem Careers, Sharyn Elizabeth Mlinar

Walden Dissertations and Doctoral Studies

American businesses are working with educational institutions to attract women into technical and scientific professions. However, less than one quarter of the people working in science, technology, engineering, and mathematics (STEM) are women. The educational system as-a-pipeline model is not supplying business with skilled workers, specifically female STEM employees. Organizational change must occur and this process begins with the organization's leadership. Guided by the the conceptual frameworks of Kotter & Rathgeber and Kouzes & Posner, this Delphi study asked 54 female professionals, in various locations across the United States, about what influenced them in their education and career choices. Responses …

Assessing Student Leadership Competencies And Adequacy Of Preparation In Seminary Training, Valerie Miles-Tribble

Walden Dissertations and Doctoral Studies

As more seminary student-practitioners seek non-pastoral leadership roles in faith-based

and secular organizations, the complexities of the roles demand leadership competencies beyond traditional religious study. Limited research assessing leadership competencies in seminary contexts raises uncertainty about whether leadership preparation needs are addressed adequately in seminary. This quantitative study focused on whether or not student self-assessed adequacy of preparation is related to, affected by, or influenced by self-assessed leadership competencies, individually or in the aggregate. The theoretical foundation joined Evers, Rush, and Berdrow's learner-centered theory that urges student input on competency development needs and Boyatzis's leadership competency theory that frames a …