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Can Health Claims For Foods Help Consumers Choose Better Diets?, P. G. Williams

Faculty of Health and Behavioural Sciences - Papers (Archive)

Consumers are becoming health-conscious and most agree that eating healthily is a better way to manage illness than using medication. This has led to the increased acceptance and consumption of functional foods with health-promoting capabilities, demonstrated by impressive growth in sales world wide. Functional foods certainly have the potential to assist in disease management or reduction of risk and their use is being increasingly recommended in both medical and dietetic practice. There is an observed ‘push’ from food companies seeking out new markets and profit opportunities, with a concurrent market ‘pull’ from an educated, health-conscious consumer with a higher disposable …