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Mass Communication

2010

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Articles 1 - 30 of 110

Full-Text Articles in Arts and Humanities

Ua68/8/1 Potter College Of Arts & Letters History Publications, Wku Archives Dec 2010

Ua68/8/1 Potter College Of Arts & Letters History Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the History Department.


Ua12/2/1 Stress Busters, Wku Student Affairs Dec 2010

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Archives Records

Special finals week edition of the College Heights Herald.


Ua12/2/1 Topper Extra - Browns Leading Turnaround, Wku Student Affairs Dec 2010

Ua12/2/1 Topper Extra - Browns Leading Turnaround, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 College Heights Herald, Vol. 86, No. 27, Wku Student Affairs Dec 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 27, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 86, No. 26, Wku Student Affairs Dec 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 26, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 86, No. 25, Wku Student Affairs Dec 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 25, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Topper Extra - Tournament Bound, Wku Student Affairs Dec 2010

Ua12/2/1 Topper Extra - Tournament Bound, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes Dec 2010

The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.

This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.


Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Ua12/2/1 Deck The Hill, Wku Student Affairs Nov 2010

Ua12/2/1 Deck The Hill, Wku Student Affairs

WKU Archives Records

Special holiday edition of the College Heights Herald.


Ua12/2/1 College Heights Herald, Vol. 86, No. 24, Wku Student Affairs Nov 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 24, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 86, No. 23, Wku Student Affairs Nov 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 23, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Topper Extra - First Test, Wku Student Affairs Nov 2010

Ua12/2/1 Topper Extra - First Test, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 College Heights Herald, Vol. 86, No. 22, Wku Student Affairs Nov 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 22, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 86, No. 21, Wku Student Affairs Nov 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 21, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Topper Extra - Facing Adversity, Wku Student Affairs Nov 2010

Ua12/2/1 Topper Extra - Facing Adversity, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 College Heights Herald, Vol. 86, No. 20, Wku Student Affairs Nov 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 20, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 86, No. 19, Wku Student Affairs Nov 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs Nov 2010

Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 College Heights Herald, Vol. 86, No. 18, Wku Student Affairs Nov 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 18, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Spiritually Integrative Archetypal Energies And Glimpes Into Soul Consciousness, Carroy U. Ferguson Oct 2010

Spiritually Integrative Archetypal Energies And Glimpes Into Soul Consciousness, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In other writings I have described Archetypal Energies as Higher Vibrational Energies that have their own transcendent value, purpose, quality, and “voice” unique to the individual that operate deep within our psyches, at both individual and collective levels. We tend to experience them as “creative urges” to move us toward our Highest Good or Optimal Realities. I use easily recognized terms to evoke a common sense of these Archetypal Energies (e.g., Love, Acceptance, Inclusion, Harmony, Peace). Here, I want to discuss Spiritually Integrative Archetypal Energies and how they can assist us in gaining glimpses into the nature of our unique …


Ua12/2/1 College Heights Herald, Vol. 86, No. 17, Wku Student Affairs Oct 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 17, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 86, No. 16, Wku Student Affairs Oct 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 16, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Topper Extra - A Step Above, Wku Student Affairs Oct 2010

Ua12/2/1 Topper Extra - A Step Above, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 College Heights Herald - Homecoming, Section B, Wku Student Affairs Oct 2010

Ua12/2/1 College Heights Herald - Homecoming, Section B, Wku Student Affairs

WKU Archives Records

Special homecoming edition of the College Heights Herald.


Ua12/2/1 College Heights Herald - Homecoming, Section A, Wku Student Affairs Oct 2010

Ua12/2/1 College Heights Herald - Homecoming, Section A, Wku Student Affairs

WKU Archives Records

Special homecoming edition of the College Heights Herald.


Ua12/2/1 College Heights Herald, Vol. 86, No. 14, Wku Student Affairs Oct 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 Topper Extra - Curtain Call, Wku Student Affairs Oct 2010

Ua12/2/1 Topper Extra - Curtain Call, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring athletics.


Ua12/2/1 College Heights Herald, Vol. 86, No. 12, Wku Student Affairs Oct 2010

Ua12/2/1 College Heights Herald, Vol. 86, No. 12, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.