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Usf's Coverage Of Women's Athletics: A Census Of The Usf Athletics Home Web Page, Laura Ann Lebeau
Usf's Coverage Of Women's Athletics: A Census Of The Usf Athletics Home Web Page, Laura Ann Lebeau
USF Tampa Graduate Theses and Dissertations
This study examines the coverage of women’s athletics at USF provided through photographic representations on the university’s Athletics Internet home web page during the 2009–2010 academic year. Findings from this census of five areas that comprise the USF Athletics Internet home web page revealed that, consistent with recent research on coverage of female athletes and women’s athletics on university web pages, women, compared to men, were underrepresented in the majority of the five areas of the home page analyzed. The difference in the number of overall total photographs of women and men was not that large—48% and 52%, respectively, not …
Consumer Responses To Stereotypical Vs. Non-Stereotypical Depictions Of Women In Travel Advertising, Jessica Eran Mcdonald
Consumer Responses To Stereotypical Vs. Non-Stereotypical Depictions Of Women In Travel Advertising, Jessica Eran Mcdonald
USF Tampa Graduate Theses and Dissertations
Women are active travel consumers, yet travel advertising notoriously depicts women stereotypically. If consumers react negatively to these stereotypical portrayals in advertising, they may disregard the ad or brand and purchase a different travel product. The purpose of this study is to determine if consumers react differently to stereotypical versus non-stereotypical depictions of women in travel advertising. The study will examine these reactions, by measuring attitude toward the ad, attitude toward the brand, purchase intention, and cognitive responses to carefully prepared advertisements that are characterized as ―stereotypical‖ or ―non-stereotypical.‖ Ads are defined as stereotypical by utilizing Goffman‘s (1979) framework for …