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Full-Text Articles in Arts and Humanities
Looking To The Future, Selling The Past: Churchill Weavers Marketing Strategies In The 1950s, Cassandra White-Fredette
Looking To The Future, Selling The Past: Churchill Weavers Marketing Strategies In The 1950s, Cassandra White-Fredette
Theses and Dissertations--Art and Visual Studies
This thesis explores the Churchill Weavers stereocards housed at the Kentucky Historical Society and Berea College based on visual analysis. By examining the stereocards as advertisements and comparing them to a series of short films created by the company, I will discuss how the Churchill Weavers created a brand that emphasized both an image of traditional American rural production and modern urban consumption. I will further discuss how the marketing strategies used by the Churchill Weavers exemplify a larger trend in American advertising in the years following World War Two.
Edward Steichen And Hollywood Glamour, Alisa Reynolds
Edward Steichen And Hollywood Glamour, Alisa Reynolds
Theses and Dissertations--Art and Visual Studies
As a word, glamour is hard to define, but is instantly recognizable. Its association with Hollywood movie stars fully emerged in the 1930s in the close-up celebrity portraits by photographers like George Hurrell. The aesthetic properties in these images that help create glamour are characterized by the Modernist style, known for sharp focus, high contrast, seductive poses, and the close-up (tight framing). My essay will explore the origins of the visual aesthetics of glamour, arguing that their roots can be found in the still life photographs of the 1910s, produced by fine art photographers such as Edward Steichen. This essay …
From Geology To Art History: Ceramist Alexandre Brongniart’S Overlooked Contribution To The Developing Science Of Art History In The Early Nineteenth Century, Julia A. Carr-Trebelhorn
From Geology To Art History: Ceramist Alexandre Brongniart’S Overlooked Contribution To The Developing Science Of Art History In The Early Nineteenth Century, Julia A. Carr-Trebelhorn
Theses and Dissertations--Art and Visual Studies
Alexandre Brongniart was known for his work as an important geologist and as an administrator at the Sèvres Porcelain Manufactory, but his roles as art historian and museologist are overlooked. Brongniart created a holistic methodology taken directly from science and applied it to ceramic art of all cultures and eras. He had a uniquely modern perspective on time, world culture, and archeology. Brongniart wrote about the art of Asia and the Americas on an equal status with that of the Classical West at least fifty years before it became a mainstream idea. Brongniart integrated scientific principle and practice into the …