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Modernism Remodeled: Branding The Image Of Modernism In Dwell Magazine, 2000–2010, Lauren L. Gallow

Lauren L. Gallow

Dwell magazine is not a magazine and it is not about architecture. Often grouped in the shelter magazine category, Dwell describes itself as being somewhere between an architecture trade publication and a consumer shelter magazine, pulling successfully from both of these audiences to form its current circulation base of 341,000. Although the magazine has been the centerpiece of the company since its inception in October of 2000, the Dwell brand is composed of several other outlets, including an extensive website; Dwell on Design, the largest design show on the west coast; a Dwell television show; and even a line of …