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On The Hallelujah Efect: Priming Consumers, Recording Music, And The Spirit Of Tragedy, Babette Babich Jan 2015

On The Hallelujah Efect: Priming Consumers, Recording Music, And The Spirit Of Tragedy, Babette Babich

Articles and Chapters in Academic Book Collections

An overview of The Hallelujah Effect concentrating on priming or sonic branding, media, online porn as well as marketing and media programming, with a special excursus on the space of music --and radio in Adorno's Current of Music, and a detailed discussion on Nietzsche and music in antiquity as he explores this with reference ot Beethoven in The Birth of Tragedy.


Nietzsche's Antichrist: The Birth Of Modern Science Out Of The Spirit Of Religion, Babette Babich Jan 2015

Nietzsche's Antichrist: The Birth Of Modern Science Out Of The Spirit Of Religion, Babette Babich

Articles and Chapters in Academic Book Collections

Nietzsche argued that the Greeks were in possessions of every theoretical, mathematical, logical, and technological antecedent for the development of what could be modern science. But if they had all these necessary prerequisites what else could they have needed? Not only had the ancient Greeks no religious world-view antagonistic to scientific inquiry, they also lacked the Judeo-Christian promissory ideal of salvation in a future life (after death). Subsequently, when Greek culture had been irretrievably lost, what Nietzsche regarded as the "decadent" Socratic ideal of reason ultimately and in connection with the preludes of religion and alchemy developed into modern science …