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Rva, Richmond, And The Geography Of Memory, Laura Browder

English Faculty Publications

“Can The Old South Rebrand Itself? Richmond Tries, With A Dynamic New Logo” ran the headline of a 2012 article in the monthly business magazine Fast Company, announcing the city’s new logo, RVA — shorthand for Richmond, Virginia. “The former seat of the Confederacy has been quietly transforming itself into a more creative place,” explained author Emily Badger. “Now it has the visual identity to match.” Badger went on to describe the challenge faced by students at the VCU Brandcenter, who in 2010 were charged with rebranding the city, “a task more daunting given that Richmond has long had a …