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Full-Text Articles in Arts and Humanities
Hotel Bellevue Advertisements, Wlbz Radio
Hotel Bellevue Advertisements, Wlbz Radio
WLBZ Radio Station Records
Three advertisements encouraging Maine residents to consider a family trip to Boston to stay at the Hotel Bellevue on Beacon Hill. Recorded in 1958.
Interview With Joe Culligan Of Nbc On The Concept Of Imagery Transfer, Wlbz Radio
Interview With Joe Culligan Of Nbc On The Concept Of Imagery Transfer, Wlbz Radio
WLBZ Radio Station Records
Matthew J. "Joe" Culligan explains how sounds trigger memory and the engagement of listeners, a human phenomenon referred to as imagery transfer, a concept that could be applied to advertising and radio programming.
He illustrates the point by playing four sounds with which listeners of 1957 would readily identify, the sound of a train whistle, an audio clip of the quote “Old soldiers never die, they just fade away," a bit of the song “Some of These Days,” and the quote “The hand that held the dagger has struck it into the back of its neighbor.” The radio announcer easily …
Hoffman Television Advertisements, Wlbz Radio
Hoffman Television Advertisements, Wlbz Radio
WLBZ Radio Station Records
Four short advertisements for Hoffman television sets from 1956.
Kay And Norm Show Performance Of Somewhere Over The Rainbow Sponsored By Glidden Paint, Wlbz Radio
Kay And Norm Show Performance Of Somewhere Over The Rainbow Sponsored By Glidden Paint, Wlbz Radio
WLBZ Radio Station Records
The opening and closing portions of a program called the Kay and Norm Show featuring Kay DeWitt and Norman Lambert. After DeWitt sings the opening lyrics from Somewhere Over the Rainbow, Irving Hunter announces that the show is sponsored by the Glidden Paint Company and Glidden dealers. Dated May 22, 1953.