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Graphic Design

Liberty University

Series

2019

Branding

Articles 1 - 2 of 2

Full-Text Articles in Arts and Humanities

The Utilization Of Visual Design Systems To Promote Higher Levels Of Learning In Educational Environments, Keenan Sultanik May 2019

The Utilization Of Visual Design Systems To Promote Higher Levels Of Learning In Educational Environments, Keenan Sultanik

Masters Theses

Traditional higher education environments have changed very little in the last hundred and fifty years, while technology has advanced in nearly every other area of society making each more productive and more capable. This study identifies key aspects of a comprehensive and universal visual learning system that incorporates a more holistic approach to design and interactivity in educational environments. The desired effect of this is elevating classroom learning to higher levels as defined by Bloom’s Taxonomy. In this thesis, I have collected and explored empirical and observational data to examine the relationship between effective learning environments and the use of …


The Process Of Creating A Successful Brand, Madison Fogarty Apr 2019

The Process Of Creating A Successful Brand, Madison Fogarty

Senior Honors Theses

The contents of this thesis will explain the detailed process behind a successful brand campaign. It includes the most important aspects of a brand such as brand strategy, brand identity, color theory, and logo design. Successful brand campaigns were studied to determine if there was a common underlying process. The research process began by outlining the steps that are needed to accomplish a strong brand campaign. After outlining, identification of these steps can be further implemented into the creative brand campaign which will focus on product packaging. The results of this paper show that a comprehensive design process is crucial …