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Smart City Tours As An Innovative Way To (Re)Discover Urban Environments In An Italian Context, Miriam L. Weiß

International Journal of Tour Guiding Research

This article explores the foundations upon which to build innovation and further professionalise the tour guiding sector in an Italian context. It is based on a cooperation initiative started in March 2020 just at the beginning of the Covid-19 pandemic which proposes smart city tours as innovative, sustainable, and creative ways to (re)discover urban environments with the expected impact to make tour participants think, influence post-tour behaviour towards sustainability, and to provide a differentiated view of a visited place. The study is designed as a formative evaluation prior to introducing measures that allow further exploitation of the potential for smart …