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Full-Text Articles in Arts and Humanities
Media Effects In Context, Brian O'Neill
Media Effects In Context, Brian O'Neill
Books/Book chapters
The media effects tradition occupies a hugely influential and dominant role within mainstream communications research. It is unquestionably the longest running tradition within the field of audience studies, spanning nearly its entire history, yet it continues to divide opinion, both methodologically and with regard to its fundamental approach towards the study of media audiences. Its influence extends well beyond the academy, and the powerful influence exerted by its research agenda on public and political understanding of the impact of media is perhaps one of its most significant achievements.
The Future Of Audience Research, Brian O'Neill
The Future Of Audience Research, Brian O'Neill
Conference Papers
ECREA roundtable The future of audience research IAMCR conference @ BRAGA July 21 14:30-16:00 Convenor: Nico Carpentier Institutional and critical perspectives on audience representation This contribution focuses on institutional and critical perspectives on audience representation, i.e., how audience experience is formally accounted for through institutional processes of research (media literacy indices for instance) or through representative bodies such as Audience Councils. In other words, an area of overlap between audience studies and public policy debates, advocating that researchers should try to make their findings more widely available and understood in professional media environments.