Arts and Humanities Commons^™

Scott, Ian. American Politics In Hollywood Film (Book Review), James Castonguay

Communication, Media & The Arts Faculty Publications

Book review by James Castonguay.

Scott, Ian. American Politics in Hollywood Film. 2nd ed. Edinburgh: Edinburgh University Press, 2011. ISBN 9780748640249, ISBN 9780748640232 (pbk.)

Review: Karen Ward Mahar (2008): Women Filmmakers In Early Hollywood, Sara Ross

Communication, Media & The Arts Faculty Publications

Book review

Mahar, Karen Ward. Women Filmmakers in Early Hollywood. Baltimore: Johns Hopkins University Press, 2008.

This book will be a useful reference for feminist and film historians looking to expand their understanding of how film and business history can help to explain the gendering of filmmaking.

Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco

WCBT Faculty Publications

The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …