Arts and Humanities Commons^™

Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl

School of Business: Faculty Publications and Other Works

Much of the prior scholarly research on global gender and marketing tends to focus on development. The post-socialist space does not fit neatly into this paradigm, given the diversity of its legacy of ideology, industrialization, feminist thought, and the post-socialist experience of privatization, democratization, European Union expansion, and, in some cases, war. This chapter uses the history of feminist thought in Yugoslavia and Croatia to highlight the contribution the post-socialist space brings to global gender and marketing research: questioning the role of the state in securing rights and questioning assumptions about individualism in a neoliberal era. I argue for an …

Fearless Friday: Erin Meachem, Erin M. Meachem

SURGE

In this round of Fearless Friday, SURGE is honoring the work of Erin Meachem ‘16!

Erin is originally from Queensbury, New York and is currently in her senior year at Gettysburg, majoring in English and Spanish. She has been heavily involved with student senate, serving as the senator for the Class of 2016 over the last three years. Erin currently works as the Student Liaison for the Career Development Center, advertising career development events to people who participate in student senate. In addition, she worked as the Peer Learning Assistant for a First-Year Seminar last semester and helped First Years …

The House In The Market: How Q’Eqchi’ Market Women Convert Money And Commodities Into Persons And Personhood, Sarah Ashley Kistler

Faculty Publications

Recent research argues that globalization in Latin America sometimes results in the homogenization of culture and loss of indigenous identity. This paper, however, explores how Q’eqchi’-Maya market women in San Juan Chamelco, Guatemala, generate Q’eqchi’ personhood by embracing the conflicts of value introduced by the confrontation of globalization with longstanding Q’eqchi’ values. I argue that in Chamelco, market women are mediators of value who participate in global capitalism to reinforce the categories that structure indigenous life. Q’eqchi’ women engage in marketing activities not only to accrue capital resources, but also to maintain local values, centered on the junkab’al or “house,” …

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …