Arts and Humanities Commons^™

The Church And Modern Marriage : Denominational Marriage Counseling And The Transformation Of Mainline Christian Religion In Germany And The United States, 1920s-1970s, Anette Lippold

Legacy Theses & Dissertations (2009 - 2024)

Competition is at the heart of the religious market model, which serves as the primary counter theory to the longstanding concept that modernity inevitably included secularization. Using the United States as its primary example, the market model postulates that the longstanding presence of multiple religious offerings encouraged religious institutions to pay attention to popular religious needs and interest, in turn promoting their own continued vitality. In contrast, lack of competition prompted a certain lassitude among religious providers in Europe, leading to their ultimate inability to address the needs of European religious consumers. The market model, however, assumes that competition expresses …