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Volkswagen And Volkswagen: The Concept, The Car And The Company In Four Germanies And The United States, Stuart Treavor Bailey

Graduate Theses and Dissertations

This thesis explores the changing cultural meanings that the Volkswagen took in Germany in an attempt to understand the cultural exchange between the United States and Germany. In sum, it establishes that the car takes a distinct cultural form in the two countries governed by unique and particular historical developments. Over the last decade researchers working with car cultures have realized the long standing error of taking American values associated with the car as a normative marker of global car cultures, yet no one has suggested a working methodology to ensure that non-normative meanings are captured in analysis. I suggest …