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The Change And Stability Of Moral Discourses And Practices Of Gambling And Tobacco Smoking In Finland, Sweden, And Germany, Riitta Matilainen

International Conference on Gambling & Risk Taking

The presentation deals with comparative research on two morally-laden consumption phenomena (gambling and tobacco smoking) that have been differently morally (re)-framed in the course of the 20th century and in the 2000s. Whereas the prevalence of tobacco smoking in Western countries has dropped dramatically over the last few decades and tobacco smoking has become a deprecated consumption habit closely linked to lower-educated classes gambling has been tamed, legalized and made acceptable to all the classes and both men and women and gained in popularity. The roles of these two phenomena have changed: gambling has become almost ubiquitous whereas smoking is …