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Full-Text Articles in Arts and Humanities
Aqui Es: The Rhetoric Of Identification In An Act Of Local Branding, Bonnie M. Garcia
Aqui Es: The Rhetoric Of Identification In An Act Of Local Branding, Bonnie M. Garcia
Theses and Dissertations - UTB/UTPA
Brands are a large part of our cultural discourse. In the Rio Grande Valley a group of network-marketing sponsored entrepreneurs has tapped into branding as a rhetorical resource. I use Burke’s concept of consubstantiation to analyze the rhetorical motives represented both in the use of branding in general and in the “Aqui Es” sign utilized by local nutrition clubs. Burke’s concept of consubstantiation allows me to contextualize the production of the sign and open avenues to explore the relationships behind the sign’s use. I then utilize Lacanian psychoanalysis to explain the psychological motives behind the sign’s use and production. I …
Come As You Are, As I Want You To Be: Grunge/Riot Grrrl Pedagogy And Identity Construction In The Second Year Writing Program, Rory J. Callais
Come As You Are, As I Want You To Be: Grunge/Riot Grrrl Pedagogy And Identity Construction In The Second Year Writing Program, Rory J. Callais
University of New Orleans Theses and Dissertations
A look at how artists in the grunge and Riot Grrrl movements constructed public identities that typically appealed to the economic, cultural, and social conditions of the early 1990s. These public personas -- perceived as “honest” -- were defined by negotiation with mainstream culture, the notion of the “confessional,” and gender construction. By examining how these identities were constructed, composition students can see how cultural influences mediate their own identity construction. A “grunge/Riot Grrrl” pedagogy is proposed that encourages students to look at how identities are constructed across a multimedia landscape, reflecting the way grunge and Riot Grrrl artists built …
Seeing (The Other) Through A Terministic Screen Of Spirituality: Emotional Integrity As A Strategy For Facilitating Identification, Jarron Benjamin Slater
Seeing (The Other) Through A Terministic Screen Of Spirituality: Emotional Integrity As A Strategy For Facilitating Identification, Jarron Benjamin Slater
Theses and Dissertations
Although philosopher Robert Solomon and rhetorician Kenneth Burke wrote in isolation from one another, they discuss similar concepts and ideas. Since its introduction in Burke's A Rhetoric of Motives, identification has always been important to rhetorical theory, and recent studies in emotion, such as Solomon's, provide new insight into modes of identification—that human beings can identify with one another on an emotional level. This paper places Solomon and Burke in conversation with one another, arguing that both terministic screens and emotions are ways of seeing, acting, engaging, and judging. Hence, terministic screens and emotions affect ethos, or character, both …
Writing Across Institutions: Studying The Curricular And Extracurricular Journeys Of Latina/O Students Transitioning From High School To College, Todd Ruecker
Open Access Theses & Dissertations
This dissertation is based on a year and a half multi-institutional study of seven Mexican American students transitioning from high school to a community college or a university. It explores the differences between high school, community college, and university literacy environments, focusing on the following: the impact of standardized testing at the high school level, the role of rhetoric and composition disciplinary expertise in shaping first-year composition (FYC) curricula, writing in the disciplines, and the digital divide between institutions. Seven case studies examine students' literacy experiences across institutions as well as both challenges and sources of support in and beyond …
Prose And Polarization: Environmental Literature And The Challenges To Constructive Discourse, Paige E. Costello
Prose And Polarization: Environmental Literature And The Challenges To Constructive Discourse, Paige E. Costello
CMC Senior Theses
This work explores how authors employ literary modes to persuade readers towards one side or another of the environmental debate and whether the works promote constructive discourse on environmental issues. It uses two seminal works from each side of the environmental discourse, Silent Spring and The Population Bomb and The Ultimate Resource and The Skeptical Environmentalist, to analyze stylistic differences and similarities, to compare public reception, and to explain the increasing polarization of environmental discourse.