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English Language and Literature

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John K. Young

2012

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Woolf’S Mrs. Dalloway, John Young Oct 2012

Woolf’S Mrs. Dalloway, John Young

John K. Young

The famous skywriting scene in Virginia Woolf’s Mrs. Dalloway owes more to 1920s advertising culture than has been previously recognized. In their rapt reading of the “Kreemo” aerial ad, the London pedestrians create both a commentary on consumerism and a model of collaborative, modernist reading.