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The Curious History Of Jeppsons Malört: From The Repeal Of Prohibition To Cult-Status In Chicago, Illinois, Andrew Pothier

The Exposition

This research project explores the curious ascension of Jeppson Malört, a brand of bäsk brännvin - Swedish style wormwood liquor - produced by the Carl Jeppson Company of Chicago, Illinois. This research considers Jeppsons From its earliest production and marketing, by Carl Jeppson, a Swedish immigrant to the United States during Prohibition as a legal medicinal beverage during prohibition, and later to its present-day cult-beverage status in Chicago. It is, however, Malörts relative regional-centric acclaim that raises the essential question of this research. First, how is it that Malört became a cultural staple - a Chicagoans right-of-passage beverage, so to …