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Communication

Theses/Dissertations

1968

Motion pictures

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An Evaluation Of Lds And Non-Lds Reactions Toward A Byu Produced (Non-Member Oriented) Film, James H. Wilson Jan 1968

An Evaluation Of Lds And Non-Lds Reactions Toward A Byu Produced (Non-Member Oriented) Film, James H. Wilson

Theses and Dissertations

In recent years the Brigham Young University Motion Picture Studio has been producing films with the specific purpose of appealing to the non-member or non-LDS (an abbreviation for Latter-Day Saint or Mormon) person.
As a part of the Church's missionary program, these films are designed to persuade, convince and bring about conversion to the teachings of the Mormon Church. Consequently, in many phases of film production there is a bias factor. Members of the Church (employees of the Brigham Young University Motion Picture Studio) are endeavoring to determine the most effective themes and techniques to utilize in communicating to a …